About Us
Life By Design For Men - Helping Men Level Up All Aspects of Their Life
Like the Buffalo, we at Life by Design, face directly into the storm. We are a brotherhood committed to the relentless pursuit of personal excellence. Our mission is to provide a safe and uplifting space for men to inspire, support, and empower each other on their journey to becoming the best version of themselves. Guided by the principles of positivity, respect, and continuous self-improvement, we focus on the Core 4 pillars—family, faith, finance, and fitness. Our goal is to cultivate an environment where every member is dedicated to being 1% better each day, fostering a community that uplifts, motivates, and celebrates the achievements of each individual. Together, we strive to design and live a life of purpose, fulfillment, and meaningful connections. Check out our Code of Conduct to see if we are right for you.
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Shane, Adam, and Mike come from completely different walks of life but were brought together in their quest to improve themselves to have a more meaningful impact on those around them.
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Although Mike, at 46 who had come from a lower middle class large family in a very small town in rural Michigan, was a seemingly successful executive, he needed to get disciplined around his nutrition and training. When he did, he dropped 70 lbs, became even more focused at work, and began supporting those around him to take the same approach to improve their lives.
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Shane, at 45, decided to attack his demons once and for all. He stared into the face of excess and overconsumption of the things that made him feel good but left his mind and body in a shambles and built a new world committed to his health, his family, and his true friends. Shane was so inspired by his success that his left his well paid corporate role and set off as an entrepenuer to launch a successful gym enterprise. Semper Fi!
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A very successful leader and entreprenuer, Adam at 43, wanted to improve his life for himself and his family. Adam is a story of mental and physical recomposition. While he didn't lose much weight and didn't have significant struggles to overcome, he has completely redesigned his health and by constantly consuming and putting into practice even higher levels of discipline, he continues to improve every aspect of his life.
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The Buffalo In the Storm
The power of facing your challenges
The story behind our logo
Did you know that cows and buffalo behave quite differently when storms threaten their lands? The cow, attempting to avoid the storm, turns and walks a way from the oncoming winds and rain. The effect is that the cow remains in the storm longer, enduring more pain and suffering as he travels with the storm.
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The Buffalo, however, faces directly into the storm, confronts it head on and walks towards, into and through it. This is the shortest possible path to deal with the misery of it. Life by Design believes in building the mental toughness and physical capacity to face your challenges head on so they do not fester and grow, prolonging your difficulties.
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Be the Buffalo in the storm!
LBD Code of Conduct
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Positive Vibes Only: Members are encouraged to maintain a positive and uplifting atmosphere, focusing on constructive discussions and support.
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No Solicitation or Sales: The group is a space for personal development and camaraderie, not a platform for selling products or services.
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Zero Tolerance for Negativity: Negative behavior, including but not limited to gossip, complaints, and criticism, will not be tolerated. Constructive criticism, however, about the program, membership design, or coaching are encouraged to be discussed directly with your coach as soon as humanly possible and can be escalated to any member of LBD leadership without fear of reprisal.
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Respectful Communication: Members are expected to communicate respectfully and avoid any form of verbal or written abuse towards others.
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Financial Integrity: Discussions about financial matters should be approached with sensitivity and respect for each individual's privacy. No requests for money or financial assistance are allowed. This does not prohibit members from voluntarily seeking the paid services of another member of the group if what he does as a professional is of interest to them.
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Continuous Self-Improvement: Members are committed to being 1% better each day, striving for personal growth and development in all aspects of their lives.
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Core 4 Focus: Members actively work on improving their lives in the four core areas of family, faith, finance, and fitness.
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Confidentiality: What is shared in the group stays within the group. Members are expected to respect the privacy and confidentiality of others.
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Supportive Environment: Create an environment where members feel safe to share their challenges, successes, and aspirations without judgment.
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Participation Commitment: Members are encouraged to actively participate in group discussions, events, and activities, fostering a sense of community and connection.
Who Is Life By Design Suited For?
Life by Design was constructed to add value to any adult male who is seeking improvement in fitness, faith, family, finances, or all of the above through hard work, accountability, discipline, and a bond with with other men pursuing the same thing. No matter your employment status, fitness level, relationship challenges, or beliefs (save for the Code of Conduct above) you will find what you need in this drama free, no-nonsense team of men, setting the example together at home, at work, and at play.